It helps your site be optimized for both human eyes and search engine bots. Tools like Google Analytics can provide valuable insights into your organic traffic measurements and the effectiveness of your on-page SEO through keyword ranking changes. Large images can increase the load time, particularly if positioned above the fold, where they are immediately visible to the user upon loading the page. That is why it’s essential to ensure images have been optimized through compression. A clear and logical website structure is crucial for search engines to crawl and index pages effectively and for users to navigate the site efficiently.
- Add engaging and relevant visuals to your content to break up large blocks of text and make it more visually appealing.
- The most common schema for SEO is product schema, which allows search engines to show product prices, availability, ratings, and sizes directly in their results.
- If you’d like to automatically analyze all of the above-mentioned on-page SEO factors, try our SEO audit and reporting tool.
On-Page vs Off-Page SEO: Understanding the Difference
Visuals are a vital component to providing a positive user experience on your site. They help enhance your pages and make them visually engaging for your audience. If your images aren’t optimized, however, they can be detrimental to your SEO. Content marketing is a fundamental part of SEO because it’s what drives people to visit your pages. People discover your business in search results through the content you create, while optimizing your content through SEO enables it to rank in search. If your content is popular on social networks, Google will take notice.
Most of the content ranking for “increase website traffic” listed bite-sized traffic tips. When it comes to search engine optimization, short URLs generally outperform long URLs. Once you have 10 keywords jotted down, you’re ready for step #2. So if you’re looking to get higher Google rankings, this guide is for you.
Websites are ranked by – among other things – the quality of their SEO, which Google analyzes in its indexing and ranking of websites. Google’s own “How Search Works” reports that, “The most basic signal that information is relevant is when a web page contains the same keyword as the search query. If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant”. By adding internal links high up on your pages, you will increase the time spent on your site because it gives your readers something to click on as soon as they land on your page. This is good for SEO because Google keeps track of the time that readers spend on your site and /or content. If Google notices that readers are “dwelling” on your content, they will push your results up a few spots.
Regularly monitoring and updating content is crucial to ensure it stays relevant and engaging and adheres to changes in search engine algorithms and user behaviors. While the basics of on-page SEO are crucial, there are also advanced techniques that can contribute to a more sophisticated optimization strategy. These advanced techniques, including technical SEO, can enhance a page’s ability to rank highly in search engine results and set you apart from your competitors. Headers refer to the HTML elements H1, H2, H3, etc., and are used to structure and organize the content’s hierarchy on a web page.
On-Page SEO in 2025
When you have links to related content to provide more context or information on a topic, people are likely to click on them to learn more. Create pages that are optimised for relevant keywords and then group them together so searchers (and Google) can find them. For links and guest posts, and some social media signals, you will need other people to organically help you or agree to do so once you reach out to them. Researching and analyzing your website is an important part of our process.
This chapter will show you how to write SEO-friendly title tags and descriptions. Google might not use your meta description to understand the content on your page, but searchers use it to figure out which result to click on. Our on-page SEO checklist and tracker helps you keep track of all the little things that you need to do to optimize your content. So if you’re looking for the key to enhancing visibility and user experience, this chapter will answer all of your burning questions. It will show you whether your target keywords appear in important areas.
Not only does Google want to know your site is well-referenced, but your visitors do, too. Whether viewed on a mobile device or desktop, your site must be able to load quickly. Visual content — like images, graphics, and charts — play an important role in on-page SEO for several reasons. Save time with content planning and rank higher on Google with the help of this beginner-friendly SEO template. You’ll want to include images on your site to make it attractive, and maybe some BHS Links videos too.