Short-tail keywords, which only contain one or two words, have a lot of competition and presents ranking challenges. Long-tail keywords will help your business reach the best leads for your business. Your title tag needs to fit within the limit to ensure that it displays correctly. It’s best to use a clear and concise title to attract your audience. It looks at your title tag to see how it measures up to the rest of the page. Essentially, Google wants to make sure that the title fits with the content on the page.
Which is important because Google now delivers almost as many image-based results as they do text-based results. On-page SEO is important because it tells Google all about your website and how you provide value SEO Anomaly to visitors and customers. It helps your site be optimized for both human eyes and search engine bots.
What is On-Page SEO? The Complete Guide for New SEOs
A clear and logical website structure is crucial for search engines to crawl and index pages effectively and for users to navigate the site efficiently. This can be achieved by adopting a hierarchical site structure, often visualized like a tree with the homepage at the root and branching into categories and subpages. You can use third-party tools to analyze your titles and headlines.
Optimize Your Images
- Optimising your content is essentially about making it more relevant to your target query.
- Below are the 50+ page on page SEO ranking factors you need to pay the closest attention to in 2025.
- That said, SE Ranking might not be the go-to tool for PPC campaigns, as it focuses primarily on SEO functionalities.
- User engagement metrics are indirect signals that search engines use to determine the quality and relevance of a webpage.
- Tools like AIOSEO’s on-page content analysis features create a report instantly based on your existing content to suggest improvements, SEO scores, and new ideas.
- Neglecting on-page SEO can hinder your site’s visibility and user engagement.
Orka Socials is an internet marketing agency primarily focused on serving professional SEO services. We don’t boast of being the leading or top internet marketing agency. We are a bunch of obsessively passionate marketers whose business is to mind on your business. At Orka Socials, we genuinely believe there is a better way to do marketing. Ours is a more practical, result-driven approach where clients are earned rather than bought. A featured snippet is a summary of an answer to a user’s query, which is displayed on top of Google search results.
Actually, not all pages without internal links are problematic. Some might be intentionally left out of the structure such as Thank You pages or promotional landing pages. So it is important to think whether they should remain unlinked, or if they need to be integrated into the structure of your website. This will ensure that you do not mistakenly treat important or temporary content as orphan pages, when they are actually part of the entire strategy. If you see that there are pages listed in your sitemap but do not appear in the crawl results, these are likely orphan pages.
The order a keyword is searched for and where it appears on your page affects rankings. People often use variations of a search term although they have the same user intent. Research the topic thoroughly and make sure you understand the search intent of the keyword (or topic) you’re targeting.