To see how strong your organic traffic performance is compared to your main competitors, use Traffic Analytics. Focus on building relationships with journalists rather than just asking for links. Getting mentioned in news articles and industry publications is one of the best ways to build powerful links. You already have connections with other businesses, so turn those relationships into links. If you’re doing keyword research with the Keyword Magic Tool, find any keyword’s intent by looking at the “Intent” column. Making content with a similar format can increase your chances of ranking well.
A strong SEO agency should deliver exceptional competitive analyses while developing effective SEO strategies so your website can outrank competitors. White hat SEO refers to tactics that are aligned with search engine best practices. If an SEO tactic is Google-approved, you are safe to use it for your website.
- Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT helps you unlock new opportunities, drive more revenue, and prove the value of your SEO efforts.
- The agency offers local SEO, small business SEO, link-building services, WordPress SEO, e-commerce SEO and SEO consulting.
- It covers topics like how to use tools such as Google Search Console to analyze performance and optimize your site using specific keywords.
- No two businesses are the same but you may get some inspiration from a popular piece of content they have featured on their site.
- Search engines choose a single URL (the canonical URL) to show users, per piece of content.
Learn How Search Engines Work
If you’re an Ahrefs user, you can also use the Indentify intents AI feature to see the type of search intent that gets the most traffic. At the same time, the best kind of topics are the ones that hold business value to you. Otherwise, you’re unlikely to attract potential customers through SEO. Search engine optimization uses how search works to optimize a site for organic search results.
However, some businesses may discover that their content does not directly generate new leads or sales. While the amount of time and effort required to do well with content can vary, organizations should plan for content marketing to be a long-term strategy. In most cases, it takes over a year of consistent content creation before seeing results or expecting to generate significant revenue from their content marketing operation.
It’s important to remember that SEO is only focused on organic ranking. The only way to rank higher with SEO is to ensure you’re satisfying the search engine’s requirements. It combines the creativity and ability to create high-quality, engaging content that users value, with a strong understanding of analytics and of your prospective customers. Original and relevant content will always help your organization get higher traffic and increased lead generation.
For example, in this case, Google chose to rewrite the meta description by pulling in other text from the page that matched the search query. WordPress is flexible, SEO Anomaly not only as a CMS but also thanks to plugins. Plugins open up infinite possibilities to add enhanced features to websites. This also opens up the competition, meaning that you may have several options when it comes to which plugin you use. And, to make the most of your keyword research, be sure to check out our resources on keyword grouping and keyword niches.
Top 5 Tools
When I clearly see which pages are losing traffic, I know exactly where to focus my efforts. And I can see each cluster’s average rank in the SERP, along with how it has changed (whether it’s improving or declining). Let’s say you’re in the travel industry and want to analyze Sandals.com. These are the tools my team and I use to drive over 867K+ sessions every month. Many of the other good SEO practices in this guide are good for UX, too. First, resize and compress your image files so they’re as small as they can reasonably be to reduce load times.
SEO off-page: crea infografías y otros elementos gráficos
You can also focus on your blog and create useful content—such as infographics, case studies, white papers, surveys, or statistics—that others will want to reference. As you create content, build links, and grow your organic search traffic, your website’s domain authority will increase. SEO can support other aspects of your digital marketing strategy, and vice versa. SEO can support social media, paid advertising, email marketing, influencer marketing, content marketing, and more.